Been driving across the land this week. It's apparent that driving standards have lowered, but it needn't be a race to the bottom. Don't get vexed: simply apply the rules of CPAZM ( Craig Pullen Approach to Zen Motoring). Let people through. Watch as the congestion clears around you; it matters not if a person you don't know gets to their destination before you get to yours. Everyone has lapses of concentration, or gets in the wrong lane occasionally, including you. Forgive them. Don't allow others to draw you into their desire for conflict. It's not your duty to regulate someone else's speed. Move over. They'll be waiting at the lights soon enough; Be the lane change you want to see in the world. Give yourself extra time*, and waiting in a queue just becomes sitting down, listening to a podcast/sick beats, in a comfortable place. Put a hobnob in your obsolete tax disc holder. Don't forget: you are not stuck in traffic: you ARE traffic. *T...
The Jaguar Type OO concept. Here it is then. There was always going to be a car. The teaser campaign was just that, a teaser. Somehow, the relaunch of a traditional, and, for most of its history, unsuccessful car company got wrapped up in the culture wars. The new brand's typeface, with its mix of upper and lower case may not be to everyone's taste, resulting in notable commentators decrying it as "woke". Those "woke" slogans? "Copy Nothing" was inspired by Jaguar's founder, Sir William Lyons; a man not known for his progressive politics. Musk tweeting "do you sell cars?", Farage predicting "'Jaguar will now go bust. And you know what? They deserve to". How to square the patriotism of Farage with his will for a company which manufactures and designs cars in the UK to go bust? Those who complain the teaser destroyed Jaguar's heritage seem unaware that ripping up and starting again is an intrinsic part of the company...